Evergreen What is the Importance of Creating SEO, SEO Techniques for Content Optimization

Evergreen What is the Importance of Creating SEO, SEO Techniques for Content Optimization


“SEO is an effort to increase visibility on search engines” – Rhein Mahatma


Evergreen What is the Importance of SEO

Evergreen is a form of SEO content that is durable and stable, even if the content is more than a year after it was published. Evergreen content is content that will always be relevant, no matter the time.

As long as the topic is still relevant, the traffic remains good and stable.


Important for SEO?

First the traffic is stable, the content will continue to be there for as long as readers need it, and this type of content will help the site stay on the first page. For example a person's biography on Wikipedia, food recipes, tips and tricks.

Some of the following sites can be an inspiration such as Wikipedia.com, ehow.com, imdb.com, about.com.


The importance of engagement and interaction from site visitors

Get to know Bounce rate is the percentage of visitors who come to the site without doing anything and leave again. The way to fix it, according to Redcomm, is firstly optimizing page loadspeed, secondly creating content in a user-friendly format, thirdly displaying a mobile friendly website, fourthly avoiding excessive pop ups.


13 digital marketing engagement metrics 2022

1. Engagement rate

2. Cost per acquisition/conversion

3. Click through rate

4. Net promoter score

5. Cost per visitor and revenue per visitor

6. Number of new visitors vs return visitors

7. Bounce rate

8. Exit rate

9. Mobile rate

10. Total website visits

11. Inbound links to websites

12. Traffic by channel

13. Interaction per visit


Evergreen What is the Importance of Creating SEO, SEO Techniques for Content Optimization

Search Engine Optimization or commonly known as SEO is a marketing technique used to optimize the Google search engine. This optimization is done to provide an assessment of whether a website deserves to be displayed on the top search engine rankings or not.


SEO Techniques for Content Optimization

1. Do the Right Keyword Research

2. Write SEO-friendly Content

3. Enter Focus Keywords in All Content Sections

4. Use Structured Headings

5. Add Internal Links in Content

6. Enter a Trusted External Link

7. Take Advantage of Video Content

8. Perform Regular Updates and Show Update Date

9. Meta Description That Matches the Contents of the Article

10. Pay attention to the URL used

11. Optimize Images

12. Relevant Opening Parts

13. Take advantage of Sub Headings (Heading 2, 3, 4)

14. Use Quotes Or Quotes

15. Suggest Related Articles

16. Backlinks

Rhein Mahatma has personal rules for backlinks, namely:

Create the best content first then you can get backlinks

Build your internal links first then look for backlinks from other websites

Build direct traffic first then look for backlinks from outside


Evergreen What is the Importance of Creating SEO, SEO Techniques for Content Optimization

Follow SEO Trends

The last SEO technique we recommend is to always stay up to date with the latest news about SEO. Search engines make frequent changes to their algorithms, so be sure not to miss any important information that could affect a site's ranking. Take part in SEO events to connect with SEO experts and gain insights on improving site rankings. Some of the popular events include brightonSEO, Ad World, and MozCon.


Reference

Evergreen What is the Importance of Creating SEO, SEO Techniques for Content Optimization

1. https://www.hostinger.co.id/tutorial/cara-seo-wordpress/

2. https://www.exabytes.co.id/blog/optimasi-konten-seo-friendly/

3. dewaweb.com/blog/how-to-seo-for-SMEs-and-business-startup/


Evergreen What is the Importance of Creating SEO, SEO Techniques for Content Optimization
Pixabay.com. SEO

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